Coca-Cola teamed up with Swedish Avicii and London born, Australian raised singer Sewell for their UEFA EURO 2016 campaign. The campaign was Coca-Cola's first campaign in 7 years, and it was announced in Paris on January 19, 2016. Sewell joined Avicii in his studio in Stockholm, and after a few intense weeks in the studio working on the production, they were able to present an amazing final product - ‘Taste the Feeling’. The song was used in various TV ads and was a part of pop-up dance events throughout France during the UEFA EURO tournament.

By representing Avicii, Connected Artists played a significant role in facilitating the collaboration.