Volvo Cars and Swedish artist and producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration formed the basis for a global brand campaign entitled "A New Beginning".
Connected Artists played a big role in facilitating this partnership and actively participated in executing the campaign.
Avicii - Feeling Good
This song and video is a collaboration between Volvo and Avicii, celebrating new beginnings. In the summer of 2014, Avicii looked back on an impressive career. He was one of the most successful artists in the world with over 10 million albums sold. His songs were topping the charts all around the globe. But 320 gigs a year and the constant pressure to deliver had taken its toll on his body and mind. So on September 8 2014, Avicii decided to table all his touring and promotional activities and take some time off, to re-charge and find inspiration. 8 months later he’s back, stronger than ever, ready for a new beginning.
